At Ubisoft’s Global Creative Office, I contributed to shaping the creative direction, brand strategy, and franchise positioning for titles like Watch Dogs 2, Watch Dogs: Legion, and Far Cry 5 working closely with production teams to align vision and execution.

Through research, field immersion, and concept development, I translated real-world insights into engaging, culturally resonant experiences - proposing original settings that became the creative foundation for each title.

I also led transmedia initiatives, collaborating with external partners and experts to drive franchise growth and extend the brand beyond games into the broader entertainment landscape.